Growing up in an advertising family, I learnt a lot even before leaving high school.
I knew early that these were the practical basics for success;

• Work fast and create many option
• Always push the boundaries
• Look for the drama in the product
• Don’t be afraid of extreme ideas
• Pick the best and kill the rest

An initial year of working for no money with legendary creative directors in the nurseries of leading 
agencies quickly taught me how to get to what works best. Their pragmatic advice;

“A unique and powerful idea works well no matter how small the budget”
“Lifts in short term sales and long term brand reputation are all that matters”
“The only worthwhile awards are those which celebrate effectiveness”

20 years inside nimble pragmatic agencies gave me the joy of being able to work at the
coalface, with sales and marketing professionals inside global and local companies.
Just as exciting, I had so many opportunities to build powerful practical ideas;

• To successfully launch innovative start up companies, and unknown products.
• To generate tangible retail sales success for market leading companies.
• To make even very small advertising budgets work.

SUMMARY OF EXPERIENCE

ODDFELLOWS DENTSU. 7 years. 
Toyota. Corporate Express/Staples. Hino Trucks. WesTrac Caterpillar. 
Maritime Stewardship Council. King of Shaves. Garuda Indonesia.

GORILLA COMMUNICATIONS. 9 years.
Samsung. Quilton. IKU Wholefoods. Bickmore-Hutt. Saxbys Softdrinks. 
Fertile Mind. Zest Gyms. Perfection Fresh Foods.

JOHN C DUVALL INDUSTRIAL AGENCY. 3 years.
HPM Plugs and Switches.

CREATIVE NURSERIES. 1 year.
John Bevins, George Patterson Bates. McCann Ericsson. Hanlon, Wilson,Weeks/Loud